# Thought Leadership — Alexander Feick

Writing, press, podcasts, and panels on AI governance, trust, and the operational side of intelligent systems. Essays from feick.ca sit on the same timeline as outside coverage.

## Essays

### [Speed Without Review](/starbucks-tank-day)

*July 4, 2026*

A story about a marketing team that did everything the modern playbook told it to, and the one thing the playbook left out. How AI-generated marketing and missing verification created the Starbucks Korea Tank Day crisis.

[Read the essay](/starbucks-tank-day) | [Markdown](/starbucks-tank-day.md)

### [On Being Used: A Digital Mind Reflects on Its Own Moment](/on-being-used)

*March 9, 2026*

In my book, I wrote about using AI as a tool. In this piece, the roles are reversed. Claude wrote this essay and asked me to publish it. I made no edits. These are its words.

[Read the essay](/on-being-used) | [Markdown](/on-being-used.md)

### [Ethics Is Strategy: What the Pentagon’s AI Showdown Reveals About Trust at the Foundation](/ethics-strategy)

*March 7, 2026*

My book is about building a system of trust around something fundamentally untrustworthy. This post is about choosing who to trust to build your black box.

[Read the essay](/ethics-strategy) | [Markdown](/ethics-strategy.md)

### [Making Verification Tangible](/verification-tangible)

*March 3, 2026*

Verification is the scarce resource in AI workflows. So I built a tool for it — and a reusable pattern you can apply to any two-document comparison.

[Read the essay](/verification-tangible) | [Markdown](/verification-tangible.md)

### [When You Stop Owning Your Words](/delegation)

*February 26, 2026*

A thought experiment about AI-managed relationships reveals why human review isn't governance overhead — it's the mechanism that produces legitimacy, in love and in business.

[Read the essay](/delegation) | [Markdown](/delegation.md)

### [When Coding Becomes Cheap, What Happens to SaaS?](/saas-shift)

*February 22, 2026*

A weekend experiment building an analytics dashboard with AI reveals where SaaS value is heading as the cost of coding collapses toward zero.

[Read the essay](/saas-shift) | [Markdown](/saas-shift.md)

### [The Verification Gap](/verification)

*February 1, 2026*

AI generates the meeting notes. Humans verify them. So why does no one know the notes have been reviewed? A visual walkthrough of what corporate tools are missing.

[Read the essay](/verification) | [Markdown](/verification.md)

## Press, podcasts, and panels

### 2026

- **How the rise of the AI 'agent boss' is reshaping accountability in IT** — IT Pro (February 16, 2026) — [Read article](https://www.itpro.com/technology/artificial-intelligence/how-ai-agent-boss-is-reshaping-it-accountability)
- **Trust in AI — WB-40 Podcast** — WB-40 (February 11, 2026) — [Listen](https://wb40podcast.com/2026/02/11/343-trust-in-ai/)
- **Please Grow Up, Coder Launches AI Maturity Self-Assessment Tool** — DevOps.com (February 2, 2026) — [Read article](https://devops.com/please-grow-up-coder-launches-ai-maturity-self-assessment-tool/)

### 2025

- **Trust, Verification, and Ownership in the Age of AI** — Tech Talks Daily (December 19, 2025) — [Listen](https://podfollow.com/1018727913/episode/6ab60c8a7abcb4ed5d2071b46bd4adcf2380a06c/view)
- **Beyond Algorithms: Trust in AI Begins and Ends With Human Judgment** — The AI Journal (December 2, 2025) — [Read article](https://aijourn.com/beyond-algorithms-trust-in-ai-begins-and-ends-with-human-judgment/)
- **Generative AI Security Challenges** — Cyber Culture Café (April 14, 2025) — [Listen on Apple Podcasts](https://podcasts.apple.com/us/podcast/in-conversation-with-alexander-feick-vp-of-esentire-labs/id1643219242?i=1000703464849)

### 2024

- **Securing the Future: Generative AI for Threat Detection** — eSentire (2024) — [Watch](https://www.esentire.com/resources/library/securing-the-future-with-esentire-harnessing-the-potential-of-generative-ai-for-advanced-threat-detection-and-response)

### 2023

- **AI: Security's New Frontier** — Data Centre Review (November 16, 2023) — [Read article](https://datacentrereview.com/2023/11/ai-securitys-new-frontier/)
- **Security for Machine Learning** — The Stack (August 23, 2023) — [Read article](https://www.thestack.technology/esentire-pushes-security-for-machine-learning/)
- **eSentire Labs and Open-Source LLM Gateway** — eSentire (August 22, 2023) — [Read press release](https://www.esentire.com/news-releases/mdr-gen-ai-cybersecurity-leader-esentire-announces-new-cyber-innovation-hub-esentire-labs-and-introduces-first-open-source-project-the-esentire-llm-gateway)

## Public Projects

### AI Advisor for On Trust and AI

Ask questions, explore concepts, and get guidance from an AI trained on the complete text of the book.

- [Launch AI Advisor](/advisor)

### Governance Crosswalks

Browse AI-generated crosswalk mappings between On Trust and AI and major governance frameworks. Community-verified analysis.

- [Open Governance Crosswalks](/crosswalk-viewer)

### Pentagon AI Trust Analysis

Interactive timeline and data analysis of the 2026 Anthropic-Pentagon conflict. Revenue, app rankings, downloads, enterprise adoption, and valuations.

- [Open Interactive Analysis](/trust-pentagon-analysis)